Design and practical challenges in realising large design initiatives

Arnold Schwartzman OBE RDI

Professor Ian McLaren

Tony Pritchard FISTD

Professor Hans-Dieter Reichert AGI RSA

From the Oscars to Olympics, Metro systems to identity standards, four influential graphic design professionals will be discussing their experience. 

The event will be of interest to graphic design specialists and students of visual communication generally as well as those wishing to promote their organisations.

Limited spaces available. 

This event is available free of charge thanks to the Coastal Community Fund (CCF).

Speaker Bios:

Arnold Schwartzman’s illustrious career as a graphic designer, film-maker, illustrator, author and educator began in the 1960s with his designs for the groundbreaking British television programme “Ready, Steady, Go!” This connection later led to his print and film work with The Rolling Stones and The Who. Moving on to become an advertising agency art director, he produced innovative designs and commercials for a variety of clients, in particularly Coca-Cola.

In the late 1970s he became the Design Director of Saul Bass & Associates, in Hollywood, California. It was the legendary Saul Bass who later recommended Arnold to produce and direct the 1981 Oscar®-winning feature documentary, Genocide. His affiliation to the Academy of Motion Picture Arts and Sciences brought about his commission to design the Academy Awards annual commemorative posters, related print collateral and theatrical film trailers. 

Ian McLaren was born in Edinburgh in 1940 and trained in London and Ulm. He has worked in 25 countries.

One of Otl Aicher’s four deputies during the Munich Olympiad. Partnership with Claude Braunstein, Paris. Consultant and design manager PA Management Consultants. Research for the European Commission, BT, and the BBC on interactive media. 

Later designed the user interface for the first paperless national telephone directory (‘Minitél’) for French Post Office. Other R&D projects for international organisations include the European Commission, Indian Ocean Commission, and UNESCO. 

Professorships and guest professorships in England, Scotland and Wales. Work in public collections in Britain, Germany, Poland, Switzerland, and USA.

Tony Pritchard graduated from Middlesex University in 1984 gaining a first in graphic design. He began work in his tutor Peter Gill’s studio. Eventually this association formalised into the design consultancy Root 2 Design. The consultancy was involved in many large-scale initiatives such as devising the visual identity and implementation for the London Research Centre. 

Tony organised the International Society of Typographic Designers (ISTD) lecture series between 2000-2003. Tony interviewed pre-eminent book designer Jost Hochuli in front of a sell-out audience. At this event he was awarded a Fellowship of the society. He is currently managing editor of ISTD’s Typographic journal. He is both a board member and on the education committee.

Tony has written numerous articles for publications such as Eye, Computer Arts and Typographic. In 2016 he was published in Taking a Line for a Walk. Tony is course leader for the Postgraduate Certificate and Diploma Design for Visual Communication courses at London College of Communication.

Professor Hans-Dieter Reichert AGI RSA

Visiting Professor (University for the Creative Arts), Senior Lecturer + Liaison tutor (University of Westminster), Graphic Designer, Director, Publisher, Editor

Professional Organisations (Fellow and member): Alliance Graphique Internationale (AGI), Royal Society of the Arts (RSA), International Society of Typographic Designers (ISTD), Honorary Member of the Biennale Brno

Group exhibitions, talks (papers), curating activities: 2019 VIDAK (Visual Information Design Association of Korea) ANBD Special Collaboration Poster Exhibition (Sapporo/Seoul); Quo Vadis Editorial Design (QVED/EDCH), Munich; Seoul Design Conference Design Contents Festa WOW; M’72 – Design Legacy (Canterbury)

Professional jury activities: Design and Art Directors Club, Art Directors Club NY, Design Austria, International Society of Typographic Designers