Thu, 23 Sept|
Resorting to Type
An exhibition of Lettering and Typography at the seaside by Justin Burns
Time & Location
23 Sept 2021, 10:00 – 07 Oct 2021, 16:00
Margate, 31-33 High St, Margate CT9 1DX, UK
About the Event
The promenade vista is constructed with perennial visual tropes which have evolved and embraced
typographic influences since the 19th Century. Inscribed, painted, or fabricated letterforms form part of
the expected ‘image’ of the seaside and are integral to the visual packaging of our trip to the seaside.
Lettering, typography and its relationship to architecture and place – if sometimes misunderstood and
under-valued – has been fundamental to the identity and formation of British resorts. In assessing the
origins of the typographic landscape on the seafront, piers, theatres, and theme parks, we can observe
nineteenth-century vernacular sources within the environment. During this period, industrialisation had a
significant impact on commercial printing, with the advent of new bolder letterforms and typefaces to
communicate to the masses. Our experience of the seaside is informed by the multi-faceted discipline of
graphic design, long used by resorts to identify and promote.
This survey of some of the familiar typefaces along the coast will contextualise the origins and influences
on the visual landscape of our resorts.